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澳大利亚IAB广告行业组织在2019年8月~9月期间，向行业的广告主和代理商发布问卷调查关于联盟营销的情况，主要包括以下几方面
一、联盟营销的行业覆盖情况
二、联盟营销人员从业经验
三、联盟渠道预算投入占比
四、联盟渠道预算投入变化
五、联盟合作支付情况
六、联盟客拉新情况
七、联盟投资回报率情况
八、联盟客预算 类型
九、联盟移动端占比
十、联盟归因测量方式
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广告主或者代理开展联盟项目的占比和年度营业额 Q - Which of the following industry sectors does your company operate in?, Q - Do you currently operate Affiliate Marketing programs for your company or your clients in Australia?
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行业开展联盟项目的占比
Q - How long has your agency/company engaged in Affiliate Marketing in Australia?
3.在联盟行业经验？
Q - What percentage of your online Marketing spend is attributed to the Affiliate channel?
4.在联盟营销上面预算投入
Q - What is your average monthly spend on Affiliate Marketing?,
5.预算投入打算
Q - Over the past year, has your or your client’s spend in the Affiliate channel ... Q - Thinking about you or your client’s Affiliate Marketing spend over the next year, are they planning on having it
6.内部渠道AFF增加对于其他渠道预算投入变化
Q - Which department does your or your client’s Affiliate Marketing budget currently come from? Q - Which channels, if any, have you or your clients moved budget from to cover that increase? (amongst those increasing Affiliate spend)
7.联盟营销主要付费形式占比
Q - Which payment models are you actively using through the Affiliate channel?
8.联盟渠道拉新情况
Q - What percentage of customers from the Affiliate Channel would you consider to be new customers?
9.联盟渠道ROI情况
Q - How would you rate Affiliate Marketing in terms of ROI vs other channels?
10.联盟客类型价值评估
- How valuable would you rate the below Affiliate models?
11.联盟渠道移动端占比
Q - Do you have a mobile enabled website/app? Q - What percentage of your total online sales is driven by mobile devices?
12.联盟渠道使用归因模型的情况
Q - What attribution rules or settings do you use for your Affiliate campaigns?
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作者：根谈 来源：根谈
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